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Bold
My Role:
Research, Creative Direction, Copywriting, Design
BOLD is a heartfelt project for the children of today. Done for Google Fonts as an entry for D&AD's New Blood Awards, it is a typography-led campaign that addresses the issue of bullying among children. Using the word "BOLD" as a place to start from, explorations are cool, calm, and collected—just like children should be when dealing with bullying.
Credits
Design:
Aparna Badgandi, Harkaran Randhawa, Kavya Sridhar
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